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Adobe upgrade policy to expire with the release of CS6

Whether you?re a video editor, designer, or any other form of creative professional/hobbyist, it?s probably safe to assume that you?re using at least ONE piece of Adobe software in your workflow. With what many refer to as “industry standard” applications, Adobe has always made staying up to date with their software a fairly liberal process. If you had CS3 and the new features in CS4 didn?t particularly appeal to your needs, it is entirely possible that you waited to upgrade until the release of CS5. Or, perhaps upgrading one program sets off a chain reaction causing multiple upgrades, requiring attention to budgets, planning and headaches. Whatever the case may be, if this has been your philosophy regarding Adobe upgrades, it?s time for a fresh start.

Enter CS6, the highly-anticipated upcoming release of Adobe Creative Suite. While it?s rumored to be their biggest and most monumental update yet, the release comes with an entirely new upgrade policy?

“In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions).” ? David Wadhwani, Adobe Senior Vice President and General Manager, Digital Media Business Unit

According to Adobe, when the release of CS6 is made available, anyone using pre-CS5 software will be required to pay full price, should they choose to upgrade to the latest edition. While there is no clear answer as to when this may be, it?s also no secret that Adobe has historically planned major announcements around large industry events such as NAB. Rumored for an April 2012 release, CS6 will likely be no exception. On June 21, CEO Shantanu Narayen said during an Adobe conference call that the CS5.5 launch in April, 2011 was “the first release in our transition to an annual release cycle,” adding, “We intend to ship the next milestone release of Creative Suite in 2012, and it will include an updated version of Photoshop.”

If you’re looking to stay up to date with the latest tools from Adobe and save money in the long run, now is absolutely the time to get up and running with CS5.5. Through 3/15/12, Adobe is offering 20% off all upgrades from CS4 and earlier, with additional savings and bundles exclusively from Safe Harbor. You can see all of our Adobe sales here, or feel free to give us a call at (800) 544-6599.

How do you feel about the new upgrade policy? Let us know in the comments section, or connect with us on Twitter, Facebook, or Google+.

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Adobe upgrade policy to expire with the release of CS6